Isaac Larian, the billionaire toy executive behind Bratz, Little Tikes and L.O.L. Surprise! dolls, wants to save Toys R Us.
But first, he wants you to pony up.
Larian, the chief executive of toy giant MGA Entertainment, says he and other investors have raised $200 million to acquire parts of the bankrupt retailer. Now they want the public to contribute $800 million through the crowdfunding site Go Fund Me.
The campaign, which runs through May 28, is being pitched as a “historic opportunity to #SaveToysRUs.” Ten hours in, Larian had raised $2,000, mostly in $5 and $10 increments. Just $799,998,000 to go.
“$1 billion may seem like a staggering goal, but it would take a very large sum to create a successful bid for the acquisition of such a large entity,” Larian says on the site. He added that he will contribute 10 percent of Little Tikes proceeds over the next two months to his campaign.